My personal viewpoint on design involves two things: creating and experimenting. The two go hand in hand like this: by creating a variety of concepts and experimenting with ideas to formulate a single design; I give myself and clients options to select the appropriate solution.
This approach serves me well when working to a brief and designing for my own recreational enjoyment. It accelerates work flow for I have more to work with; making my design process much simpler. This allows for blending different elements from each to find a way to find the best approach for the final outcome